Marketing and advertising.

Your Google Business Profile is often the first thing a customer sees. Here's what to set up, what to keep up each month and what holds a profile back.

Google Ads reach people already searching. Facebook and Instagram ads reach people who aren't looking yet. Here's how to pick one, or run both well.

How a regional business gets found on Google in its own town, the towns around it and further afield, without shortcuts that stop working.

A good marketing report answers three questions: what did we spend, what did it bring in, and what happens next. Here's what to look for and what to ignore.

What candidates and campaign teams should check before ordering election corflutes in Victoria: authorisation, placement rules, design and timing.

If you run a trade or service business, you probably think of workwear as “the stuff that keeps us warm, safe, and not covered in paint.” Fair. But every shirt, hoodie, hi-vis vest, and cap your team wears is also quietly doing another job: marketing.

If you’ve walked past View Street lately, you’ve probably seen the signs:

Tucked between old bank buildings and offices, Chancery Lane could have stayed what it once was: a service alley you only used as a shortcut. Instead, over the past few years, it’s turned into one of Bendigo’s most creative little corners.

If you run a business in Bendigo, there comes a moment where scribbling your number on a napkin just doesn’t cut it anymore. You need business cards. Not because it is 1998 again, but because people still like having something solid to tuck into a wallet, hand to a friend, or pin above a desk.

If you run a café, shop, or venue in Bendigo, you already know the footpath is busy but people’s brains are noisy. You get a split second for them to register your event, your sale, or the fact that something new is happening. That’s where banners either earn their keep… or become expensive background decoration.

You walk past your own shop more than anyone else. If your window doesn’t make you want to walk in, chances are it’s not doing much for anyone else either. If you’ve been thinking, “We should really do something with that front window,” this one’s for you. Let’s talk about window signage ideas that actually bring people in, not just fill the glass.

Starting a small business comes with a never‑ending list of “shoulds”. Somewhere near the top: “I should probably get some printing done.” Business cards. Signs. Shirts. Flyers. Menus. It adds up fast. If you are just getting started, you do not need everything at once. You just need the right few things that help people find you, trust you, and contact you. Let’s break down the small business printing essentials so you can spend smart and skip the fluff.