Behind the graphics.

Bendigo Graphics is a marketing team with print built in. We manage every stage of a brand, from design through to delivery, for the businesses that keep Central Victoria running.

  • Crafted in Bendigo

  • Designed and proofed by our team

  • Print, signs, apparel and marketing

  • One team, one set of files

  • Local pickup on Lyttleton Terrace

Xavier from Bendigo Graphics working on a laptop in the studio
Laundry service website we designed, shown on a yellow desktop monitor

Our story

It started with a laundromat.

Before Bendigo Graphics there was a family laundromat business in New York that needed a brand.

Xavier moved to New York at 17 and taught himself web and graphic design between the Sheepshead Bay stores and school on the Upper West Side, building the brand for Star Laundromats. In a market that dense, positioning is everything, and the rebrand proved it. Other operators started asking for the same, and the client list grew into a business of its own.

That work led to a tech startup in SoHo, doing brand, web design and digital campaigns for service businesses across the US. The same lesson held everywhere: businesses that position themselves well win the comparison before the work is ever compared.

From a chicken farm to Lyttleton Terrace.

The short version of how a New York brand job became a Bendigo business.

Regional Victoria

Xavier grows up on a chicken farm, in a family business that goes from poultry to a bus company to laundromats in Staten Island and South Brooklyn.

New York at 17

He teaches himself web and graphic design and builds the brand for Star Laundromats. Other operators ask for the same.

SoHo Startups

Brand, web design and digital campaigns for service businesses across the US, working at a tech startup.

Home

He buys Bendigo Graphics, a 30-year-old print business, for about the price of a new car - a fair trade for someone who spent his learner years on the NYC subway - and rebuilds it from the ground up.

Today

Marketing managed end to end for retained brands across Australia and the US, work for enterprise accounts including Thales, NBN Co and Guzman y Gomez, and a 2026 Bendigo Business Excellence Awards finalist.

Xavier from Bendigo Graphics, with dark curly hair, wearing a dark tee

What we work by

Position a business well and it wins the comparison before the work is ever compared.

It is the idea Bendigo Graphics is built on: one marketing partner for everything a brand puts in front of people, so every piece works towards what the business can become and who it can reach.

How we work

Crafted in Bendigo.

Designed and proofed by our team, made through trusted partners, and ready to pick up on Lyttleton Terrace.

Designed by our team

Every file is designed or checked here before anything is made.

Proofed before it is made

You approve a proof first, so nothing is made that you have not seen.

Made by trusted partners

Print, signs and apparel are made through partners we trust. Pick it up on Lyttleton Terrace or we will send it to you.

All in one place

Your website, ads, Google profile and emails, with what you spend and what it brings in, in one login.

A brand set designed together in Bendigo: printed tee, die-cut stickers and a mobile website
Bendigo Graphics shopfront on Lyttleton Terrace, Bendigo

Come and see us.

Pick up an order, bring in a sample or talk an idea through with the team.

2/176 Lyttleton Terrace, Bendigo

(03) 5441 7900

Xavier from Bendigo Graphics, with dark curly hair, wearing a dark tee
Bendigo Graphics designer with long brown hair and a dark floral top, smiling
Bendigo Graphics designer in a grey collared shirt, smiling at the camera

Not sure where to start?

Xavier from Bendigo Graphics, with dark curly hair, wearing a dark tee
Bendigo Graphics designer with long brown hair and a dark floral top, smiling
Bendigo Graphics designer in a grey collared shirt, smiling at the camera

Not sure where to start?

Tell us what you are working on and we will point you to the right place.