Brand guidelines for Bendigo businesses.

What should brand guidelines include?

Your logos and how to use them, your colours for print, screen and vinyl, your fonts, your tone of voice and a set of usage rules shown on real examples.

Does a small business need brand guidelines?

Yes, once more than one person makes things for you, such as a printer, a sign maker, a web designer or staff posting on social media. Guidelines stop each of them guessing your logo file, your colours and your fonts.

Is this a rebrand?

No. We work from the brand you already have and write down how to use it well. If something needs tidying, like a logo file that only exists as a screenshot, we'll tell you.

Are brand guidelines included in the Marketing Plans?

Yes. Brand guidelines are included in our Growth and Department plans, and they are usually the first thing we do, so everything after it matches.

Who uses the guide?

Us, first. Every post, ad, sign, uniform and page we make for you follows it. You can also share it with anyone else who makes things for your business.

Have you done this for another business?

Yes. We put brand guidelines together for National Heating & Cooling as the first step in running their marketing, so three showrooms, the fleet, uniforms and every post look like one business.