Brand guidelines for Bendigo businesses.

What goes into brand guidelines?

Your logos and how to use them, your colours for print, screen and vinyl, your fonts, your tone of voice and a set of usage rules shown on real examples. It pulls what you already have into one reference that anyone making something for you can follow.

Is this a rebrand?

No. We work from the brand you already have and write down how to use it well. If something needs tidying, like a logo file that only exists as a screenshot, we tidy it so every job starts from the right file.

Is it included in the Marketing Plans?

Yes. Brand guidelines are included in both the Studio and Department plans, and they are usually the first thing we do, so everything after it matches.

Who uses the guide?

Us, first. Every post, ad, sign, uniform and page we make for you follows it. You can also share it with anyone else who makes things for your business, so their work matches too.

Have you done this for another business?

Yes. We put brand guidelines together for National Heating & Cooling as the first step in running their marketing department. You can read their story at bendigographics.com/customers/national-heating-and-cooling.