Customer story

National Heating & Cooling logo with a red and blue flame and the company name

Marketing and print for home comfort in Bendigo.

Heating, cooling, hot water, solar and electrical for homes across regional Victoria. Three showrooms, in Bendigo, Geelong and Wodonga, where you can feel it all running before you buy.

Visit them online

National Heating & Cooling business cards, printed in Bendigo
A National Heating & Cooling technician smiling from a liveried ute

Who they are.

National Heating & Cooling deliver home comfort: heating, cooling, hot water, solar and electrical, from one local team across regional Victoria. Their showrooms in Bendigo, Geelong and Wodonga let you feel everything running before you buy it.

Who they serve

Homeowners across regional Victoria, from a first split system to a yearly service plan.

A National Heating & Cooling service van with their flame logo on the side

Bendigo · Geelong · Wodonga

4.5 stars across 322 reviews

The work, doing its job.

From their customer portal, 1 July to 24 September 2026.

41,39641,396

impressions on their posts since July

Social media
111111

posts published on Instagram, Facebook and Google

Approvals
9595

reviews answered since July

Reviews
4.54.5

stars across 322 Google reviews, answered in their voice

Local SEO
41,39641,396

impressions on their posts since July

Social media
111111

posts published on Instagram, Facebook and Google

Approvals
9595

reviews answered since July

Reviews
4.54.5

stars across 322 Google reviews, answered in their voice

Local SEO
41,39641,396

impressions on their posts since July

Social media
111111

posts published on Instagram, Facebook and Google

Approvals
9595

reviews answered since July

Reviews
4.54.5

stars across 322 Google reviews, answered in their voice

Local SEO
Jason Worme and the National Heating & Cooling team walking out of the showroom

We used to chase a printer, a sign writer, a uniform supplier and someone for our socials. Now it’s one team that knows the brand, and I see it all in the customer portal. I get my time back to run the business.

Jason W

Group General Manager, National Heating & Cooling

Customer portal

Their marketing department, run in one customer portal.

Since July 2026 we have run National Heating & Cooling’s marketing on the Department Plan. The calendar, approvals, design requests and monthly numbers all live in their customer portal, so the team signs off work in one place and can see what it is doing.

Three posts a week

Instagram, Facebook and Google Business Profile, planned on the Marketing Calendar and approved in their customer portal.

RecentlyGrand Final long weekend post
RecentlyGrand Final long weekend post
RecentlyGrand Final long weekend post

Every review answered

Google reviews for Bendigo, Geelong and Wodonga, replied in NHC’s voice. Four and five stars go out straight away, the rest are checked by a person.

RecentlyFive star review for Bendigo, answered next day
RecentlyFive star review for Bendigo, answered next day
RecentlyFive star review for Bendigo, answered next day

Ads that find customers and crew

Google and Meta campaigns for heating and cooling work, plus recruitment ads for electricians and apprentice plumbers.

RecentlyElectrician hiring ads on Facebook and Instagram
RecentlyElectrician hiring ads on Facebook and Instagram
RecentlyElectrician hiring ads on Facebook and Instagram

Campaigns on the calendar

Seasonal pushes like the Pre-Summer Check email and the TCL ducted promotion, timed to the moments that matter.

RecentlyPre-Summer Check email to 20,900 customers
RecentlyPre-Summer Check email to 20,900 customers
RecentlyPre-Summer Check email to 20,900 customers

Design jobs every month

Posters, uniforms, vouchers, brochures and showroom graphics, asked for and tracked in their customer portal.

RecentlyCharity Golf Day flyer
RecentlyCharity Golf Day flyer
RecentlyCharity Golf Day flyer

A monthly report

Posts, reviews, leads and spend in one report, with every design job shown in their customer portal.

Recently23% opened the Pre-Summer Check email by lunchtime
Recently23% opened the Pre-Summer Check email by lunchtime
Recently23% opened the Pre-Summer Check email by lunchtime

Posted for them, three times a week.

Every post is planned on their Marketing Calendar, approved in their customer portal and published to Instagram, Facebook and Google. A few from their feed:

National Heating & Cooling showroom entrance with a Closed Friday notice for the Grand Final holiday
Red TCL and National Heating & Cooling promotion to win AFL Grand Final tickets
National Heating & Cooling Instagram post of an electrician stripping wires, Sparkies, we're hiring
Person in thick socks resting on a couch under a split system, Winter mornings, minus the winter
Golden Square Bulldogs cricketers celebrating, announcing National Heating & Cooling as 2026/27 sponsor
Red headline on a pale ground reading Rental properties have an extra rule
nationalhcPosts
nationalhcInstagram, Facebook, Google
National Heating & Cooling showroom entrance with a Closed Friday notice for the Grand Final holiday

nationalhc Our showrooms are closed this Friday for the AFL Grand Final public holiday. Enjoy the long weekend 🏉

24 September

nationalhcInstagram, Facebook, Google
Young MiniRoos player in a yellow sponsored jersey beside a National Heating & Cooling flag

nationalhc Proud sponsor of Albury Hotspurs MiniRoos ⚽️ 301 kids on the pitch this season, and this is what a Saturday looks like. Thanks to the coaches, volunteers and families who make it happen. We are proud to be part of it.

20 September

nationalhcInstagram, Facebook, Google
National Heating & Cooling technician smiling from a branded white ute loaded for summer jobs

nationalhc Summer's on its way and our team is loaded up and ready to go! Now's the perfect time to get your cooling system checked before the heat hits, so book your pre-summer service and we'll see you soon.

18 September

nationalhcInstagram, Facebook, Google
Golden Square Bulldogs cricketers celebrating, announcing National Heating & Cooling as 2026/27 sponsor

nationalhc National Heating & Cooling is proud to be sponsoring the Golden Square Bulldogs for the 2026/27 season! 🏏💙 We love backing local sport and can't wait to cheer the team on.

16 September

nationalhcInstagram, Facebook
Red TCL and National Heating & Cooling promotion to win AFL Grand Final tickets

nationalhc Buy an eligible TCL air conditioning system and you can go into the draw for the 2026 Toyota AFL Grand Final. Four packages are up for grabs, each with two tickets to the MCG on 26 September, two nights in Melbourne and flights for winners outside Victoria, valued at up to $7,300. The draw is TCL's and entry sits with the customer buying the system, one entry per eligible system. Come into a showroom and we will tell you which TCL systems qualify. Full terms at tcl.com/au/en/afl-grand-final-giveaway.

11 September

nationalhcInstagram, Facebook, Google
Electrician in a National Heating & Cooling polo stripping wires, headed Sparkies, we're hiring

nationalhc We're looking for A Grade electricians to join our Bendigo team. Full-time, local work with real variety across heating, cooling, solar and electrical. Company vehicle, phone and uniform provided, 38 hours plus overtime, no burnout roster. Email your resume to liamc@nationalhc.com.au.

27 August

nationalhcInstagram
Installer handing a remote to a homeowner below a newly fitted split system air conditioner

nationalhc The best part of the job. Handing it over, switching it on, and letting you feel the difference before we leave the driveway.

26 August

nationalhcInstagram, Facebook
Person in thick socks resting on a couch under a split system, Winter mornings, minus the winter

nationalhc The frost stays on the other side of the glass. Come and feel it working at any of our showrooms.

14 August

nationalhcInstagram, Facebook, Google
National Heating & Cooling showroom with a double sided gas fireplace, lounge and coffee table

nationalhc Comfort is a feeling, so our showrooms let you feel it. Everything on display is plumbed, wired and running before you decide. Bendigo, Geelong and Wodonga, open six days.

13 August

nationalhcInstagram, Facebook, Google
Red headline on a pale ground reading Rental properties have an extra rule

nationalhc From 1 March 2027, when a heating or hot water appliance in a Victorian rental breaks and can't be repaired, it must be replaced with a heat pump hot water system or an efficient reverse-cycle air conditioner in the main living area. If you own or manage rentals with ageing gas appliances, our team can map out your replacement plan before a failure forces one.

12 August

nationalhcInstagram, Facebook, Google
Row of black wood heaters with glass doors on display in a heating showroom

nationalhc Nothing beats real flame. Our wood heater range is on the floor and ready to compare - stand in front of a Kemlan, open the door, and picture it in your lounge room. Winter's here, and so is the good stuff.

3 August

nationalhcInstagram, Facebook
Red National Heating & Cooling post headed Upgrade for less, with a scroll icon

nationalhc Upgrading to an efficient heating or hot water system can attract Victorian Energy Upgrades support - and the paperwork is ours to handle, not yours. Ask in the showroom and we'll tell you exactly what your home qualifies for.

2 August

nationalhcInstagram, Facebook, Google
Showroom lounge with a linear gas fireplace in a feature wall, Victoria's biggest showroom

nationalhc Comfort is a feeling, so we built somewhere you can stand in it. Victoria's biggest heating and cooling showroom, with fireplaces, and ducted systems all running and ready to compare. Wander through, warm up, and find what your home has been missing.

31 July

nationalhcInstagram, Facebook
Blue job ad for gas and refrigeration technicians listing vehicle, hours, allowances and progression

nationalhc We're hiring. Gas and refrigeration technicians - Bendigo. Fully maintained company vehicle, company phone, 38-hour week with overtime available, uniform and clothing allowance, and no excessive on-call. Progression here is real - apprentice to qualified to leadership, with in-house training the whole way. If you're qualified and after a long-term role with a team that operates at a high standard, send your resume to liamc@nationalhc.com.au

22 July

nationalhcInstagram, Facebook
National Heating & Cooling logo above the words We're hiring and a red and blue wave

nationalhc We're hiring. Four roles, one growing team. Gas and refrigeration technicians. Qualified plumbers. A junior estimator. An accounts payable officer. All based in Bendigo, all full-time, all with a business that's grown from 3 people to over 100 across regional Victoria because we invest in the team as seriously as the products we install. Whether you're on the tools or behind a desk, there's a role here with real structure and real progression. Details on each position over the coming posts, or send your resume straight to liamc@nationalhc.com.au

21 July

nationalhcInstagram, Facebook
Red job ad for an accounts payable officer, office based with full training and salary range

nationalhc We're hiring. Accounts payable officer - Bendigo head office. Office-based, Monday to Friday, $55k-$65k plus super. No accounts experience needed - full training provided, and Xero knowledge is a bonus rather than a must. You'll support all three branches and be part of the team keeping NHC running smoothly behind the scenes. If you're organised, reliable and keen to learn, send your resume to liamc@nationalhc.com.au

21 July

nationalhcInstagram, Facebook
Blue job ad for a junior estimator, full time with hands on training and a supportive team

nationalhc We're hiring. Junior estimator - Bendigo. Full-time, long-term role with hands-on training from experienced estimators. No HVAC background needed - just organisation, sharp attention to detail, and the drive to build a career rather than fill a contract. A genuine way into the industry with a supportive local team behind you. Send your resume to liamc@nationalhc.com.au

21 July

nationalhcInstagram, Facebook
Red job ad for qualified plumbers listing company vehicle, hours, allowances and progression

nationalhc We're hiring. Qualified plumbers - Bendigo. Fully maintained company vehicle, 38-hour week with overtime, uniform and clothing allowance, and an on-call roster that respects your weekend. You'd be joining a local team of 100+ across regional Victoria that's still growing. If you take pride in your work and want a business that does the same, send your resume to liamc@nationalhc.com.au

21 July

nationalhcInstagram, Facebook, Google
Clogged dusty heater filter beside a clean new filter in the tray of a ute

nationalhc If your heater smells dusty when it kicks on, or the airflow feels weaker than last winter, this is usually why.

18 July

nationalhcInstagram, Facebook, Google
Blue post with a weary face icon reading Your heater's last year is its most expensive

nationalhc More repairs, higher running costs, less heat. Ducted heaters generally give 15 to 20 good years, and the final stretch is where the money goes. If yours is at the pointy end, a replacement quote costs nothing and removes the mid-July surprise.

16 July

nationalhcInstagram, Facebook
Frameless linear gas fireplace burning in a white wall beside a grey armchair

nationalhc Five o'clock in July and this is the warmest seat in the room. Frameless gas fireplaces like this run live in our showrooms, so you can stand in front of the exact unit you're considering and decide with your hands, not a brochure.

14 July

nationalhcInstagram, Facebook
Red post with a phone icon reading One team. One call.

nationalhc Heating, cooling, hot water, solar, electrical. Five trades in-house means one number handles the whole home, and nobody says "you'll need to get someone else out for that."

12 July

nationalhcInstagram
Couch piled with knitted throws and a hot water bottle, captioned Not a heating system

nationalhc Heating your home shouldn't take creativity. It should just work - every room, every morning, without thinking about it.

3 July

nationalhcInstagram
Empty ute tray with straps and gloves after delivering and installing a heating unit

nationalhc Delivered, installed, running. One more home sorted for winter. We're serving regional Vic day in, day out.

1 July

nationalhcInstagram, Facebook, Google
Close up of a navy polo shirt with an embroidered National Heating & Cooling logo

nationalhc 100+ team members across three showrooms in Bendigo, Geelong, and Wodonga. Heating, cooling, hot water, solar, and electrical - all handled in-house by one team.

30 June

Design jobs, every month.

Design is part of their plan. Heidi asks for what she needs in the customer portal, we design it, and she sees each job come back ready to use. Flyers, invitations, showroom graphics and vouchers, not just social posts.

Outsourcing our graphic design has been so helpful for me as a marketing manager. I brief it in the customer portal, it comes back ready to go.

Heidi H

Marketing Manager, National Heating & Cooling

Design workDepartment Plan
2525of 25 used

Their monthly design allowance, used in full.

Recent design work
Pre-Summer Check email and flyers
TCL promotion posters and banners
Geelong showroom mockups
Charity golf day flyer
The Geelong Cup invitation
Design workDepartment Plan
2525of 25 used

Their monthly design allowance, used in full.

Recent design work
Pre-Summer Check email and flyers
TCL promotion posters and banners
Geelong showroom mockups
Charity golf day flyer
The Geelong Cup invitation
Geelong showroom mockup with new window graphics

Geelong showroom window graphics, mocked up before print

Bendigo Trade and Construction Charity Golf Day flyer

Charity golf day flyer

NHC Solar referral flyer offering $150 for every solar system you refer, designed in Bendigo

NHC Solar referral flyer

The Geelong Cup invitation for National Heating & Cooling key accounts

The Geelong Cup invitation

National Heating & Cooling service plan gift voucher, designed in Bendigo

Service plan gift voucher

Pre-Summer Check flyer for the Bendigo showroom

Pre-Summer Check flyer

The TCL promotion, in every showroom.

For the TCL ducted promotion we designed and supplied three pull-up banners, six A1 showroom posters and window graphics for Geelong and Wodonga, matched to the campaign running online.

Shop print

Uniforms the whole crew wears.

Polos, hoodies, softshell jackets and branded hard hats, so every technician turns up looking like the same team.

A National Heating & Cooling installer carrying ducting in a hoodie printed in Bendigo

Branded hoodies on the job

Navy National Heating & Cooling polo with the logo embroidered in Bendigo

Embroidered team polos

A National Heating & Cooling technician in uniform fitting a ceiling vent

Long sleeve uniforms for installs

White and red hard hats with the National flame logo

Branded hard hats

A National Heating & Cooling installer carrying ducting in a hoodie printed in Bendigo

Branded hoodies on the job

Navy National Heating & Cooling polo with the logo embroidered in Bendigo

Embroidered team polos

A National Heating & Cooling technician in uniform fitting a ceiling vent

Long sleeve uniforms for installs

White and red hard hats with the National flame logo

Branded hard hats

National Heating & Cooling25 Sep, 7:30 am
To 20,900 customers
Is your cooling ready for summer?Book a Pre Summer Check with your local team before the heat hits harder.
National Heating & Cooling Pre-Summer Check email
National Heating & Cooling25 Sep, 7:30 am
To 20,900 customers
Is your cooling ready for summer?Book a Pre Summer Check with your local team before the heat hits harder.
National Heating & Cooling Pre-Summer Check email

One email, 20,900 inboxes.

We designed their Pre-Summer Check email and sent it to 20,900 customers on 25 September. The opens and clicks land in their customer portal the same day.

20,900
20,900

customers it went to

23%
23%

opened it by lunchtime on the day it went out

Their new website, on the way.

We are rebuilding their website around the three showrooms, service plans and the Pre-Summer Check. Here is where it started, and a first look at where it is going.

Before

nationalhc.com.au
The old National Heating & Cooling website home page

In progress

nationalhc.com.au
The new National Heating & Cooling website home page

The work

What we made together.

Since March 2026: their social media, Google and Meta ads, Google review replies and email campaigns, with team polos, jackets and hoodies, showroom window graphics and posters, pull-up banners, car decals, solar brochures, gift vouchers and business cards.

National Heating & Cooling ute with decals, carrying air conditioning units, printed in Bendigo
Decal proof for a National Heating & Cooling ute
National Heating & Cooling brand card with red and blue curves, printed in Bendigo
National Heating & Cooling technician in a branded ute outside the warehouse
Gas and refrigeration technicians job ad for National Heating & Cooling
National Heating & Cooling ute with decals, carrying air conditioning units, printed in Bendigo
Gas and refrigeration technicians job ad for National Heating & Cooling
National Heating & Cooling technician in a branded ute outside the warehouse
National Heating & Cooling brand card with red and blue curves, printed in Bendigo
Decal proof for a National Heating & Cooling ute
National Heating & Cooling ute with decals, carrying air conditioning units, printed in Bendigo
Gas and refrigeration technicians job ad for National Heating & Cooling
National Heating & Cooling technician in a branded ute outside the warehouse
National Heating & Cooling brand card with red and blue curves, printed in Bendigo
Decal proof for a National Heating & Cooling ute
Xavier from Bendigo Graphics, with dark curly hair, wearing a dark tee
Bendigo Graphics designer with long brown hair and a dark floral top, smiling
Bendigo Graphics designer in a grey collared shirt, smiling at the camera

Not sure what you need?

Our team will help you choose the right product and check your artwork before anything prints.

Your brand, next.

Tell us what you’re working on. We’ll design it, proof it with you and get it made.