thatfoliagelifeInstagram
Customer story
Same roots. New growth.
Judie's indoor plant shop in Kennington, grown from a YouTube channel into the greenhouse Bendigo plant people seek out.
Visit them online
The tagline lockup in Oat on Forest. Curated Plants for Beautiful Living tells a new customer what TFL sells, in five words.
Who they are.
That Foliage Life started in 2021 as a YouTube channel, moved into a garage in Kennington and grew into the greenhouse Bendigo plant people seek out. Judie sells curated indoor plants, pots and care, sends every plant home with good advice, and now puts plants into offices and cafes too.
Who they serve
Plant lovers across Bendigo, from a first pothos to a full collection, and the offices and cafes that want living greenery done properly.
Curated Plants for Beautiful Living
The work, doing its job.
From the That Foliage Life brand package, signed off in October 2026.
I love it all! Thank you for creating the stacked logo for me. Very happy with how it's all looking.
Judie McWilliam
Owner, That Foliage Life
The rebrand
From first chat to a brand family.
Judie had the name, the tagline and a loyal following. What she needed was a look that works as well on an office proposal as it does on the greenhouse door.
First chat
A discovery call about the shop, the office plant work and where the brand needed to go next.
Scope signed
Proposal and agreement signed online, with a green, brown and gold palette and a simple plant mark in the brief.
Four directions
Refined, warm retro, playful and homely, each shown with the wordmark, submark and tagline in use.
Her pick
Direction 1, with a richer Forest, chunkier letters and the leaves on the F and the g kept.
A logo for every space
A heavier custom wordmark with a capital T, F and L, then a primary, secondary, submark and two icons, with the colours, fonts and photography style set out.
The last round
A stacked logo for invoices and quotes, a leaf on the F tried side by side with the original submark (Judie kept the original), and every file on a transparent background.
Signed off and handed over
Every logo in five formats, 11 Canva templates and a social and web kit, ready for the shop, the socials and the office proposals.
The new brand, piece by piece.
Eight logos and two seals for every space, five colours with clear jobs, three typefaces and the brand in use, as we handed them to Judie.
Ready to post from day one.
We built 11 Canva templates in the new look: six Instagram posts, two stories, highlight covers, a Facebook cover and a plant care card to send home with every plant. Judie opens one, swaps in her photo and words, and posts.
The work
What we made together.
A full brand identity, signed off in October 2026: a custom wordmark with leaves growing from the F and the g, eight logos and two circle seals in Forest and Oat, five colours and three typefaces. Every logo came as PDF, EPS, SVG, PNG and JPG, with 11 Canva templates and a social and web kit, so the new look went to work straight away.
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