Bendigo, Victoria. Bendigo Graphics today introduced Marketing Plans, two monthly plans that give a local business the work of a marketing department without having to build one. Websites, Google Ads, Facebook and Instagram ads, social posts, email and reporting are run by one local team, the same people who already look after your print.
When we introduced the new Bendigo Graphics in July, we said marketing should show its results. Marketing Plans are how we deliver on that.
Two plans, priced in the open
There are two plans, Studio and Department. Studio is $2,200 a month + GST. Department is $4,900 a month + GST. Both are published on our Marketing Plans page, along with what each one includes, so you can compare them before you ever speak to us.
What we run for you
A Marketing Plan covers the work a small business rarely has time to do well, and keeps it in one set of hands:
Your website and SEO, so people who search can find you
Google Ads and Facebook and Instagram ads
Your Google Business Profile, reviews and listings
Reporting that shows what the work did
There is no need to brief five different suppliers or chase anyone for an update. One team holds the whole picture, from the website to the print on your counter.
25 hours of design, every month
Both plans include 25 hours of design a month. At our $200 an hour design rate, that is $5,000 of design time set aside for your business every month, from the team that already knows your brand.
What is paid separately
Ad spend is paid to Google and Meta directly, so it goes straight to your ads. Print is charged separately, at the live prices shown on each product page.
Good to know: keeping ad spend separate from the plan means the fee pays for the work, and the budget pays for the reach. You decide how much goes to the platforms.
See it all in one place
Both plans run on Pulse, the place for clients to see their marketing that we promised in July. It shows what is running, what it costs and what it brought in, and it is where you approve the work before it goes out. We will say more about Pulse very soon.
Why it matters
City agencies sell marketing to businesses that already have a marketing department, someone in-office to brief them, chase them and read the reports. Most businesses in Central Victoria do not have that person. They have an owner, a phone that keeps ringing and a few minutes at the end of the day.
A Marketing Plan is built for that owner: one local team doing the work, open prices, and results you can see without having to ask. If you are weighing the options, our guide to an agency, a freelancer or doing it yourself and what a monthly marketing report should tell you are good places to start.
Availability
Marketing Plans are available today. Compare Studio and Department on the Marketing Plans page, or read more about our marketing services.
