Bendigo, Victoria. Bendigo Graphics today introduced Pulse, one place for a local business to see, approve and follow its marketing. Feel the pulse of your marketing: what is running, what it costs and what it brought in, together in one place.
In July, when we introduced the new Bendigo Graphics, we promised a place for clients to see their marketing. Yesterday we introduced Marketing Plans. Pulse is where those plans live.
Every channel in one place
Pulse brings together your website, Google Ads, Facebook and Instagram ads, your Google profile, listings, reviews and email. Instead of a login for each and a report from someone else, there is one place to look.
What you spend, beside what it brings in
Pulse puts spend and results side by side. Calls, forms and bookings are counted by the channel that brought them, so you can see which ads, posts and listings are doing the work and which are not.
It turns the question of whether the marketing is working from a feeling into something you can check. A quiet month and a busy one both show up, along with where the calls and enquiries came from.
Good to know: a marketing report is only useful if it answers "what did I get for it". We wrote about what a monthly marketing report should tell you, and Pulse is built around the same questions.
Approve from your phone
Posts, emails and ads we prepare arrive in Pulse ready for you to approve or send back, from your phone, between jobs. Nothing goes out on your business's name without a yes from you. If something is not quite right, send it back and we will rework it before it goes anywhere.
Your brand and your files, kept together
A brand hub keeps your brand in one place, and a print hub keeps your print files together, so the next order, the next ad and the next sign all start from the same source.
We set it up for you
You do not need to connect anything yourself. We set up Pulse and connect your channels, so the first time you open it, your marketing is already there. The ad accounts, the Google profile and the email platform are linked by us, not left sitting on your to-do list.
Why it matters
City agencies build reports for marketing managers. Most businesses in Central Victoria do not have one. They have an owner who wants a straight answer to a simple question: is this working? Pulse gives that owner the answer on one screen, and keeps them in charge of what goes out under their name.
It is the part of the new Bendigo Graphics we most wanted to get right. A local team doing the work matters. Being able to see that work, and what it brings in, matters just as much.
Availability
Pulse is available today and included with both Marketing Plans. See what it shows and how it works on the Pulse page.
